Highlighting social identity and peer group norms can increase water conservation

New research suggests that targeted use of behavioural ‘nudges’ can encourage people to conserve water. Researchers found that rather than giving people general information about the importance of saving water, emphasizing the water conserving actions of others in the same social group — for example university students or local residents — encourages similar behavior changes and reduces water demand.

From https://www.sciencedaily.com/releases/2019/03/190321200608.htm

from
https://healthnews010.wordpress.com/2019/03/22/highlighting-social-identity-and-peer-group-norms-can-increase-water-conservation/

from https://karlfletcher.blogspot.com/2019/03/highlighting-social-identity-and-peer.html

from
https://karlfletcher1.tumblr.com/post/183625058418